These videos were made for the Swedish market activation of the global launch of the Adidas Predator Mutator pack.
I worked as Art Director for this project and the concept we ran with was a story around how small beginnings can become greatness by showcasing the youngest generation of Sweden’s top football players on the field where they first started playing - their home field.
The campaign consisted of 2 long-formats, short-format versions and social media activations.
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Credits
Production Company: BKRY & Othervice
Art Director: Lamin Cassama
Director: Tobias Petersson @ Othervice
Producer: Rikard Georgii @ Othervice
PM: Katarina Söderholm
DoP: Mathias Karpe @ Othervice
Edit: Mathias Karpe & Lamin Cassama
Post production (VFX): Lamin Cassama
Commissioned by Adidas Sweden
2020