I acted as Art Director for this promotion campaign for the Adidas TERREX brand in Sweden.
The creative concept centered around finding one’s shelter in a hostile world, to allude to the protection the TERREX collection provides. We shot this at Torö Stenstrand, one of Sweden’s few legendary surf spots, and the main protagonists are Olympian swimmer Michelle Coleman and elite long distance runner Kristofer Låås.
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Credits
Production Company: BKRY
Art Director: Lamin Cassama
Director: Adam Falk
Producer: Henrik Adenskog
PM: Sara Kindbom
DoP: Sophie Odelman
Edit: Adam Falk
Post Production (VFX): Lamin Cassama
Models:
Michelle Coleman
Kristofer Låås
Commissioned by Adidas Sweden
2021