This campaign was the Swedish market activation for the global Adidas Watch Us Move campaign.
The concept was to show women in movement to promote the sportswear collection. I worked on the storyboards and shot list and was then involved in scouting the location. I acted as director during the shoot and did the full post-production (excluding grade). We created 1 hero movie and 4 short version to be used on socials and web ads.
I loved working on this campaign - I was able to maintain creative responsibility throughout the project and I am very happy with the outcome.
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Credits
Production Company: BKRY
Director: Lamin Cassama
Producer: Henrik Adenskog
PM: Love Karlsson
DoP: Fredrik Hvass
Edit & Post Production: Lamin Cassama
Colorist: Johan Nurmilehto @ www.johancolorist.com
Commissioned by Adidas Sweden
2020